Offline to Online Tourism Marketing
Executive Development Course
March 25-26, 2008

Featuring a New Session on Mobile Marketing!

Navigating the move from offline travel marketing to a successful and profitable online approach can be daunting. The Offline to Online Tourism Marketing Executive Development Course at The George Washington University is a must-attend event for any travel organization looking to thrive and survive in this competitive arena.

The intimate classroom setting emphasizes benchmarking and networking with industry peers, all who share one common goal: driving more visitors and bookings to their destination web site.
New to the spring session: a brand-new component on mobile marketing and how to maximize opportunities with this cutting edge technology. Also learn:
* Benchmarking new organization models that can make your site more efficient and competitive
* Developing integrated strategies to move your offline advertising dollars online
* Learning how to increase ROI for your destination or hotel website
* Understanding how to create a seamless booking/transaction site from a static, non-booking site
* Acquiring best practices in search engine optimization and online marketing

Register for the course now >>

GW - Offline to Online Tourism Marketing

The GW School of Business - 2201 G Street NW Washington, DC 20052
Phone 202-994-3937
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